Top Beauty Retail Apps in Australia: Q1 2023 Performance

In Q1 2023, the top beauty retail apps in Australia displayed a range of performance trends regarding weekly downloads and active users. The data, sourced from Sensor Tower, provides a comprehensive look at how these apps fared on a unified platform.

MECCA - Beauty Shopping experienced a relatively stable quarter in terms of weekly downloads, which fluctuated between 4.9K and 9.9K. The app's weekly active users saw a consistent rise, peaking at approximately 54.8K by the end of March.

Sephora - Beauty Shopping showed more variability in weekly downloads, with numbers ranging from 5.4K to 11.2K. The app's weekly active users also varied, starting at around 25.2K and reaching a peak of 30.8K in early January before stabilizing around 27.1K by the end of the quarter.

Adore Beauty | Shop Beauty Now maintained a steady download rate throughout the quarter, with weekly figures oscillating between 2.5K and 3.9K. However, data for weekly active users was not available.

Nykaa – Makeup/Beauty Shopping had modest download numbers, ranging from 223 to 384 per week. Its weekly active users remained relatively stable, starting at around 3K and ending the quarter at approximately 3.4K.

Nykaa Fashion - Shopping App also saw low download numbers, fluctuating between 222 and 318 per week. The app's weekly active users showed a gradual increase, starting at 1.2K and ending the quarter at about 1.5K.

For more detailed insights and data, visit Sensor Tower.